In celebration of this cultural moment and the spirit of Thailand, Jim Thompson launched a fashion campaign titled Beneath the Bloom, unfolding through a three-part short film starring Thai actors who also appear in the series. The campaign explores themes of loyalty, secrecy, and shifting relationships—blending performance, storytelling, and design to reflect the brand’s evolving identity.
The brand has since been spotlighted by international media including WWD, New York Post, Tatler Asia, Prestige Online, Flaunt Magazine, Tom & Lorenzo. These stories highlight the brand’s contribution to the show’s aesthetic and its role in introducing Thai design to global audiences.
As the spotlight shines on Thai creativity, we invite you to discover Jim Thompson—where tropical ease meets timeless elegance, and heritage craftsmanship finds fresh, contemporary expression.
