Jim Thompson Launches ‘Jim Thompson x Zee NuNew’ Collection

Calling all ZonZon fans! Be part of this exclusive celebration on March 4, 2025

Bangkok, 25 February 2025 — Social media has been buzzing since Thailand’s iconic global lifestyle brand Jim Thompson first teased this collaboration, and now the wait is over! The brand has partnered with superstar duo ‘Zee-NuNew’ to launch the exclusive ‘Jim Thompson x Zee NuNew’ collection. This special collaboration is set to captivate both fashion enthusiasts and ZonZon fans alike. The first campaign images have already created waves online, setting the stage for an unforgettable collection launch event with Zee-NuNew and Jim Thompson on March 4, 2025.

The Jim Thompson x Zee NuNew collection celebrates the concept of ‘Two Hearts, One Collection,’ with both Pruk ‘Zee’ Panich and Chawarin ‘NuNew’ Perdpiriyawong deeply involved in every creative detail. From the original print designs to the styling of each piece, the duo's distinctive touch is evident across the collection. Shot at their favorite location, the beach-inspired campaign embodies Jim Thompson's signature lifestyle aesthetic.

The collection features 10 pieces spanning ready-to-wear and bags. Standout items include the Duchess Shirt — a striking red rose-printed design inspired by the matching outfits worn during their first Jim Thompson event. The sought-after Woven Stripe Capri Beach Bag comes in white and beige, offering spacious storage and featuring exclusive "ZEE NUNEW" embroidery. The Hawaii Linen Shirt, crafted in gray with embroidered coconut tree motifs, creates a perfect summer pairing with the coordinating Drawstring Linen Shorts in white-gray stripes. NuNew's favorite, Mandarin Long Sleeves Stripe Shirt, a white-gray striped mandarin collar shirt, styled with either white or black Fisherman Pants, offers versatile appeal. Completing the collection is the essential JT Signature Cotton T-Shirt in burgundy and white, ideal for effortless everyday wear. The collection will be available from March 1, 2025, at Jim Thompson Flagship Store (Surawong Road), Jim Thompson Iconic Store (Jim Thompson Heritage Quarter, Soi Kasemsan 2), Siam Paragon, CentralWorld, ICONSIAM, EmQuartier, One Bangkok, and online at jimthompson.com.

The moment ZonZon fans have been waiting for is finally here! Jim Thompson presents an unforgettable launch celebration for the Jim Thompson x Zee NuNew collection, packed with exclusive activities. The event will be held on March 4, 2025, at Jim Thompson store, G Floor, The Storeys at One Bangkok, from 10:00 AM to 3:00 PM. ZonZon fans won't want to miss these exciting privileges!

• Exclusive Press Event Access: Be one of the first 60 customers to spend 5,000 baht or more at Jim Thompson One Bangkok store (including at least one item from the Jim Thompson x Zee NuNew collection) between 10:00 AM - 3:00 PM and receive a special wristband for up-close viewing at the press conference. Queue cards will be distributed starting at 8:00 AM.
• Meet & Greet Photo Opportunity: Create a lasting memory with Zee-NuNew! 20 lucky fans will win a personalized Polaroid photo session with the duo, complete with their autographs. To enter the drawing, spend 5,000 baht or more at Jim Thompson One Bangkok store (including at least one item from the Jim Thompson x Zee NuNew collection) between 10:00 AM - 3:00 PM. Winners will be announced via Instagram @jimthompson.official and X @jimthompsonth on March 4, 2025, at 4:00 PM.

*Terms and conditions apply. For complete rules and conditions of the event, please visit Instagram @jimthompson.official and X @jimthompsonth

#JimThompsonxZeeNuNew #ZeeNuNew #JimThompson #BeyondSilk

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About Jim Thompson

No brand spells heritage like Jim Thompson, the Thai Silk Company founded in 1951 by James H.W. Thompson, an architect, art collector, socialite, and entrepreneur who is recognized as the driving force behind the revival of Thailand’s silk industry. Jim Thompson’s disappearance remains one of Southeast Asia’s most intriguing unsolved mysteries.

Today, Jim Thompson is the iconic global lifestyle brand from Thailand with a reputation for beautiful silks and “Beyond Silk”.

For more information, please contact Vivaldi Public Relations:

Pattaranit Imampai Tel: +66(0) 89 893 4819 Email: pattaranit.i@vivaldipr.com

Pathomporn Khiewkaew        Tel: +66(0) 63-956-6111     Email: pathomporn@vivaldipr.com